Category Archives for "Marketing"

PIAA track logo with word, official

Wearable devices with Track & Field athletes in high school in PA

Elsewhere , Equipment , Marketing , outreach , T&F , Technology , Wearable

The availability of wearable technologies that allow individuals to monitor a variety of body functions, including but not limited to, heart rate, blood pressure, pace and distance traveled are readily available and cost effective. Nearly all these wearable technologies can both transmit and receive collected data from other mechanisms. This data can be used to evaluate how the body is performing, and the user can adjust as needed based on that data.

This type of technology is being incorporated into watches, garments, shoes and jewelry and, in most cases, is nearly impossible to distinguish from the same item type that does not include the technology (e.g., Apple watch vs. traditional watch).

NFHS Track and Field and Cross Country Rules do not prohibit the use of wearable technologies, but Rules 3-2-8a and 4-6-5d state that no competitor may receive electronically transmitted data from a coach or other third party. If such communication is observed by an official, the competitor should be disqualified.

While preventative officiating helps to avoid issues in any event, it is obvious that those trying to police wearable technologies by restricting what can be worn by competitors is asking event officials to perform an impossible task. Restricting the wearing of a watch because it contains GPS capability is futile when the same technology is available in the shoe, the sports bra they have on or the ring they are wearing.

The market for wearable technology is forecasted by most sales and marketing experts to continue to grow – some estimate that nearly 500 million wearables will be sold by 2021. This massive expansion creates the potential for more coaches and athletes to be "connected" through some type of wearable technology. It is important that all involved (administrators, coaches, parents, student-athletes) understand the privacy and legal issues surrounding the sharing of personal biometric information. Discussions and steps should be taken to ensure that compliance with any Federal and State policies or laws are addressed appropriately.


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Setting Tomorrow’s Pace

Marketing , outreach , Tip

Original article by Matt Welsh, OAM

When people picture swimming training the images that come to mind usually include steam coming off the water before an early morning session, drink bottles lined up at the end of each lane, coaches walking back and forth watching the swimmers, and of course, you always need a pace clock.

Pace clocks are synonymous with swimming training. 

The coaches like pace clocks because they keep the practice session running on time and ensures that all the swimmers are spaced evenly rather that leaving at random times.

The swimmers like pace clocks as they give instant feedback on their progress and sometimes can even help count how many laps or repeats they have done.

Pace clock from Keifer at Wheeling, WV, The Lindsey School.

But pace clocks are so much more than that. Interval training is a vital part of improving your swimming fitness and efficiency. Getting the work/rest interval right is so important to the success of any session. Whether you want high intensity workouts with a longer recovery or you want to focus more on technique but keep the session moving along, the right time cycle ensures that you get the most from any session. Pearson’s Law states, “That which is measured improves”.

Although continuously swimming laps can be of some benefit, it can also be very boring. Interval training can not only help with fitness, but can also increase mental stimulation by breaking up the session. And even just keeping on the time cycle can keep your mind active and more focused.

Learning to use a pace clock to know when to leave, work out your lap times and how much rest you have should be part of any young swimmer’s development. Up until now almost all pace clocks have been the old analogue style, usually with two opposing hands so you can choose to leave on the ‘black top’ or the ‘red top’. While this type of pace clock has served us well for a long time more and more pools are now choosing a digital pace clock for many reasons.

The first reason is that the digital clocks are far more accurate. Now that might seem obvious and maybe not that important, as really, how different can they be?

But most swimmers will know when two pace clocks at either end of the pool are not synchronized it can be very difficult to know just when to leave.

Some digital pace clocks can even be synchronized remotely so you’re always
on time.

The digital pace clocks are also much easier to read. When a swimmer first looks up to the clock to see their time, they need to see the hand and where it is on the clock – which seems easy but with water in their face it can often take a second or two to get a good picture of their result.

With a digital pace clock the first view is precise, and instantly gives them the feedback on how good their swim was and how much rest they have before they need to leave again.

Analogue pace clocks are designed to be viewed from directly in front but often are viewed from multiple angles either from lane one to lane eight or from one end of the pool to the other. This change in angle can sometimes make it difficult to get an accurate reading. Digital pace clocks have a much larger viewing angle and show the same time no matter where you are in the pool.

Digital pace clocks are also more versatile. They not only can show seconds, but also minutes and even hours. And when linked in with a timing system can even show a swimmer’s exact time from the coaches stop watch.

Often, when a group of swimmers leave on ‘the black top’ there will usually be a spread of a couple of seconds. Some will leave early and others a little late. However, when a digital pace clock is used the swimmers usually all leave on the correct time, meaning that the time they see when they return is an accurate one.

Some pace clocks can even be linked to a speaker giving the swimmers an audible indication of when to leave, making their pace even more reliable and more accurate.

Digital Pace Clocks :
  • Are more accurate
  • Can be synchronized with ease
  • Are easier to read
  • Have a greater viewing angle
  • Can sometimes be linked to a speaker or timing system

Pace clocks are one of the best pieces of equipment at the pool. 

They can help your improvement like none other. Analogue clocks have been an integral part of swimming training for years and now digital pace clocks with their versatility, accuracy and added functionality are moving interval training to the next level.

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Aquatic leadership: Assist and help to craft smart questions for the open-source swim knowledge exams

eBook , Marketing , outreach , Quiz , Test Set , Tip

Test sets don't always need to be physical feats.

Our test sets have many dimensions and being smarter, with more knowledge and of better judgement in and around the water can lead to smarter individuals and communities. 

Taking care of oneself begins with better awareness of self as well as other facts and understandings of the world. 

Early and existing water safety quizzes

All are invited to take the online, water safety tests that accompany the four levels of certification with Experience the four different quizzes, each with 25 questions. Progress from Level 1 to Level 4, gaining access to the next level after successfully passing the prior quiz. 

Another aquatic quiz experience resides within the online course at called, Get Your Feet Wet -- Swimming.  

Make Your Own Quiz

All are invited to use the following form and submit your questions so that a custom test can be made for your students and community. 


Written name goes above
Email will get occasional news from

Make up a name, such as "Coach Jane's Age Group Swim Rules Awareness Test."
Drop down menu
Type in the new topic area.

Submit your question and answers:

Subjective Evaluation

Express what you think of the question.

Is it easy or hard to answer?

Is it a high quality question?

How hard is this question? Simple is 1. Nearly impossible is 10.
Is this question something to make you proud?

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Special event in Baltimore with WNBA super-star and insights into Sports Communications

Elsewhere , Marketing , outreach , Time Out! I Didn't Hear You , Tip

Be there. Baltimore, Maryland, at this free event.

Catherine Palmer, Ph.D., Director of Audiology at UPMC Medical Center and professor at University of Pittsburgh, as well as Grant Rauterkus, lead author of the new edition of the ebook, <strong>Time Out! I Didn't Hear You</strong>, are presenting too.

No RSVP needed. Just show up. No charge to attend.

This is a special outreach event organized with the professional medical meeting at the same time and location.

Sporting in Silence - Sunday, Feb 10, 6:30 pm

Click image for full size view.

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Peek under the hood of the AutoCoach offerings


Suitable partners with AutoCoach have begun in earnest.

Those in the swim business industry looking to expand their line-up of products and make strides as a leading exhibitor at various Coaching Clinic throughout the world should take a serious look at Australia's AutoCoach products.

Begin a new chapter. Those in Australia are interested in making sales in North America. If you believe that your company might make a suitable partner and if you are interested in a strategic venture , we should talk.

Let’s set up an appointment and share our insights. We’ll be able to demonstration of products, services and the timing system’s capabilities. Discrete preliminary discussions with AutoCoach’s co-founder and director, Dean Sharples can be arranged. 

In 2017, Dean did not travel to DC’s World Clinic as his focus was on product development. By the end of 2018, the approach was different because the company’s technology solutions are ready for the North American marketplace, especially to coaches, swim clubs, universities and schools.

AutoCoach’s innovations and presence in Australia is a point of pride. In 2019, the aim is to enable partners and other vendors with the support necessary to take these timing, training and racing tools elsewhere.

Wireless technology increases efficiency and raises the engagement with athletes.  AutoCoach tools help in day-to-day training and coaching sessions, and provide:

  • Realtime analysis
  • Realtime feedback
  • Realtime improvement

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Three panel brochure for AutoCoach stopwatch


The Stopwatch

Finally, a stopwatch built for the 21st century.

The AutoCoach Stopwatch is unique in that it is designed to be used for training, coaching and racing.

It can be used to automate interval and pace sets, perform test sets, analyse data (including DPS, Stroke Index, SWOLF), communicate with swimmers, simulate or operate race meets and much more.

The System

Additional equipment can be integrated wirelessly with the stopwatch in order to unlock its full potential.

LED Display

Used to display times, splits and starting commands.

Speaker Unit

Used for race starts as a P.A. and communicating times audibly to athletes.

AutoCoach ONE

Communicate with athletes, allow them to receive real-time feedback on times, splits and other data.

Systems are expandable and customizable, can be made suitable for amateur clubs, schools or even elite squads.

Products are modular and can be built or customized to fit your needs.

Why Switch?

Improve your coaching.

Being able to receive and analyse data realtime, and being able to communicate that information to your athletes is good.

Being able to do so automatically using technology, on pool deck, whilst your coaching, is even better.

Improve your training sessions.

Being able to emulate race starts during training sessions makes the experience more engaging, as well as more realistic,making race prep so much easier.

The added ability to automate interval training, as well as automate more advanced sets such as “Pace” will allow you to focus more on what matters, your swimmers.

Experience the future.

Our products are being used around the world by more than 200 coaches, athletes and schools in 30+ countries, from amateur to elite, to improve the way they train, coach and race.

Why not join them?

Key Functions

Watch Mode

Performs the role similar to that of two stopwatches. Includes features like reaction-compensation and dual-timing.

Speed Mode

Measure an athlete’s speed over specific sections in a given course. Includes features like DPS measuring.

Interval / Pace Mode

*Requires use of a speaker and LED unit.

Automate interval and pace sets for an unlimited number of swimmers. Includes features like customizable time cycles.

Race Mode

*Requires use of a speaker and LED unit.

Simulate or operate race meets in training or at meets. Includes features such as built-in-commands and false starts.

Splits / Graph Mode

Review splits collected with generated times and graphs.

About Us

AutoCoach was created in 2011 by Olympic Coach Ian Pope and Experienced Engineer, Dean Sharples, in an effort to use technology to automate a variety of coaching tasks.

Several years later, it has grown and developed into one of the most innovative sporting technology companies in the world, revolutionizing the role of a stop watch and the use of technology in swimming training, racing and coaching.

Through creating innovation and connecting individuals, we strive to re-imagine what it means to coach, train and race.


Endorsed by ascta.


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